Apple, through new CEO John Ternus, confirms an AI strategy built around iPhone and on-device data processing
The new CEO of Apple, John Ternus, called iPhone the best AI device at the Surprise and Shine event and emphasized that Apple Intelligence prioritizes running on-device to protect user privacy.
Apple is building its AI strategy around differentiating itself from competitors by emphasizing on-device data processing instead of data collection, which is relevant to companies that consider user data protection a competitive factor when choosing AI platforms or partners.