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Google opens the Connected Apps Platform beta for integrating apps with Gemini and Google Search

independently confirmed

Google has introduced Connected Apps Platform for integrating apps with Gemini and Google Search. The beta is for developers in the USA through a waitlist; access is being rolled out gradually.

Google is launching Connected Apps Platform, which allows developers to prepare and submit app integrations for Gemini and Google Search. The platform is in beta for developers in the USA, who can join a waitlist. Access is being rolled out gradually.

According to Google, the integration uses a cloud MCP server or Android MCP through AppFunctions APIs. Google Connected Console is used to register, test, and submit an app for approval. Before review, developers choose whether they want to publish the app in Gemini, Google Search, or both.

After publication, developers can monitor traffic, latency, and error rates and manage brand identity, including verified logos and accounts. Google plans to add more developers, markets, and products in the coming months but has not announced a specific date for broader availability.

What changed

Why it matters

The platform gives app operators a way to make their features available directly as users interact with Gemini and Google Search. According to Google, a single integration can serve both products; use currently remains subject to limited access and app approval.

What was added since the original report

Verified updates

  1. New verified information

    The beta is for developers in the USA. Access is offered through a waitlist.

    • The beta is for developers in the USA.
    • Access is offered through a waitlist.

Two audiences, two different impacts

What this means

01

For individuals

Developers in the USA get specific guidance on how to prepare and test connections between their own apps and Gemini and Google Search.

What to do If you are a developer based in the USA, join the waitlist for beta access.
More practical updates →
02

For a business

Once approved, app operators can gain an additional distribution channel for their services and monitor its traffic and technical reliability.

Sales and marketing
What to decide Before submitting your app for approval, choose whether you want to make it available in Gemini, Google Search, or both.
More business impacts →
AppFunctions AppFunctions APIs Connected Apps Platform Gemini Google Google Search MCP search

Check the original

Event sources

independently confirmed · 2 publishers, 1 independent. We count feeds from the same owner only once.

2
Google — Gemini blog (official release channel) primary source · first detected Build and manage Connected Apps in one place TechCrunch AI independent context As AI agents reshape the web, Google opens Gemini and Search to more apps