Choice introduces AI to update restaurant menus, prices and marketing
Choice is introducing AI that, according to the company, is intended to change menus and prices, build websites or launch marketing campaigns directly in restaurant systems in response to natural-language instructions. The company describes proactive autonomous management as the next step.
Choice is introducing AI into its restaurant platform. According to the company, the AI is intended to propose a course of action based on a natural-language request and carry out the resulting changes directly in the restaurant’s systems. The tasks described include updating menus and prices, building websites, launching marketing campaigns and handling guest reviews. The AI has access to restaurant data while working.
The Choice platform is used by more than 30 thousand restaurants in nine countries; however, this figure does not reflect the scale of the new AI rollout. The company presents proactive autonomous management as the next step: the system is intended to continually segment guests into groups, launch campaigns to bring back inactive customers, and independently create and publish social media content.
Why it matters
According to the company, restaurant operators are expected to be able to specify the desired outcome and leave its execution in operational systems to the AI as well. Alex Ilyash sees this as particularly beneficial for smaller businesses that rely on external specialists for similar tasks. This is an expectation expressed by the company, rather than a demonstrated saving in time or costs.
Relevant practical impact
What this means
For a business
The rollout affects menu management, pricing and customer communications. The restaurant is giving the tool access to operational data and the ability to make changes that directly affect its menu and marketing.
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Event sources
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