Article 50 of the AI Act on labeling AI content entered into force; ČTÚ alerted companies to new obligations
Article 50 of the AI Act entered into force on 2 August 2026. ČTÚ alerted companies to the obligation to label AI-generated content and inform users about communication with chatbots and about deepfakes.
End users who use AI for entertainment and non-commercial purposes are not subject to the new rules, but in practice they will start encountering clearer labeling of AI-generated or modified content (e.g. “AI generated” and “AI modified” icons) and mandatory notices when communicating with a chatbot or voicebot.