Zboží.cz has launched a language model for dictating customer reviews
Seznam has launched a language model on Zboží.cz that allows users to dictate a purchase review instead of writing it. AI extracts pros, cons and a summary from speech and fills in the form; the text can then be edited by typing or dictating.
Seznam has made its own language model available on Zboží.cz, allowing customers to dictate a purchase review instead of writing it. Users are encouraged to talk about their experience “as they would tell a friend about it”, without having to worry about the structure of the text – the model processes their speech and automatically extracts positive points, negatives and a brief summary, placing them in the appropriate sections of the review form.
Users can edit or add to the resulting text before saving, either by typing or by dictating further. According to product manager Roman Kyška, the model needs to understand the context and intent of the message for this task, rather than merely transcribing words, which he says is a different level from ordinary speech recognition. According to the company, Czech is expected to be a strength of the in-house model from Seznam – this is expected to help it handle colloquial speech full of digressions and unfinished sentences.
The feature builds on the earlier deployment of AI on Zboží.cz, where Seznam also launched features for agentic shopping; however, the purchase itself still takes place with the merchant.
Why it matters
Dictating reviews lowers the barrier people perceive when writing coherent text, so it may increase the willingness of customers to leave feedback on a purchase. More detailed and more frequent reviews then make decision-making easier for other buyers and for merchants selling through Zboží.cz.
Two audiences, two different impacts
What this means
For individuals
Users of Zboží.cz can dictate a purchase review in their own words instead of writing it; the language model automatically extracts pros, cons and a summary from their speech, and the result can be supplemented by typing or dictating before saving.
For a business
For merchants selling through Zboží.cz, a lower barrier to writing reviews may mean more and more detailed feedback on their products, because customers simply dictate a review instead of writing it.
Sales and marketingCheck the original
Event sources
only one source so far · 1 publisher, 1 independent. We count feeds from the same owner only once.