The company Adobe showed the experimental tool Project Screen Test for creating AI characters through conversation
The company Adobe showed at the Max conference the experimental tool Project Screen Test, which allows designing AI characters for video through conversation — determining personality, voice, and scenario. It is a technology demo with no certainty of release into a product.
The company Adobe presented at the Max conference, as part of the traditional technology demo section ("sneaks"), the experimental tool Project Screen Test. It allows designing AI characters for video through conversation in an environment resembling a casting or acting audition, instead of describing the character's behavior only through a text prompt.
The user first describes the character's basic personality traits, for example "anxious, shy, clumsy," and assigns them a voice — by selecting from preset voices, describing its sound in a prompt, or uploading an audio sample for the tool to follow. The character's personality can then be further developed through a conversation resembling a video call, where the user adds the character's backstory, temperament, goals, weaknesses, fears, and characteristic movement mannerisms. Once completed, an animated "screen test" of the character can be generated in the described environment or scenario.
According to the source, this is so far a standalone creative exercise with no clear connection to Adobe's existing tools for creating AI video. The "sneaks" section generally serves as a showcase of possible future features for Creative Cloud or the Firefly platform, with no guarantee that Project Screen Test will actually make it into a product.
Why it matters
The tool could give video content creators greater control over the personality and consistency of AI-generated characters than what ordinary text prompts offer — according to the article's author, the resulting characters came across as less "soulless" than many existing AI characters so far. However, since this is an experimental demo with no confirmed integration into existing products, it is not something that could be actually deployed right now.
Relevant practical impact
What this means
For individuals
Thanks to the tool, video content creators could in the future design AI characters through conversation instead of writing text prompts, which would increase control over the consistency of the character's personality. However, the tool is so far only an experimental demo with no release date.
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Event sources
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