Snap introduces the Specs Intelligence AI system and an enterprise program for Specs glasses
Snap introduced Specs Intelligence, an “anticipatory AI” system for Specs glasses (2200 dollars), iPhone and Mac, along with an enterprise program with partners Amazon, Salesforce and Nvidia.
At an event in Los Angeles, Snap introduced a set of new features for its Specs glasses, which cost 2200 dollars. According to the source, the aim was to make the case for the device again after its debut earlier in 2026 prompted ridicule, a drop in the share price of the company and calls for CEO Evan Spiegel to step down.
The main announcement is Specs Intelligence – a system described by Snap as “anticipatory AI”, which connects not only with Specs glasses but also with iPhone and Mac. According to the company, the system builds an “understanding of the goals, priorities, relationships and routines” of the user from connected apps and tools. Spiegel described it as an “AI-native operating system with intelligence designed around your projects”, which connects so-called Lenses (AR effects from Snap available on phones and glasses). In practice, according to the source, it is intended to work more like an AI productivity app that can be used without Specs glasses. The glasses now also support integration with HBO Max and Spotify.
Snap also announced the Specs for Enterprise program, which is intended to integrate the device into corporate workflows, with partnerships with Amazon, Salesforce, Nvidia and others. According to the source, the main demonstrated scenario focuses on IT technicians – a demonstration video showed hardware being repaired with the help of the glasses. Spiegel said the company is building “mobile device management, security controls and ways to deploy and manage” for IT departments. Also announced were an app created in collaboration with NBA and WNBA for basketball shooting practice using AR, and a separately sold charging case with mobile connectivity through the Verizon network for 10 dollars per month for Verizon customers and 20 dollars per month for others.
The source does not provide a specific launch date for Specs Intelligence or technical specifications for the system. Snap plans a pop-up store in Los Angeles in October, while the glasses themselves are expected to be delivered later in the autumn.
Why it matters
Snap is trying to justify the high price and still unclear purpose of Specs glasses by giving them software capabilities that extend beyond the device itself – Specs Intelligence also works on a phone and computer without requiring the glasses. For companies, the Specs for Enterprise program is particularly relevant: it targets a specific use case in IT support and comes with partnerships with major technology companies, suggesting where Snap is trying to take the commercial use of wearable technology beyond the consumer market.
Two audiences, two different impacts
What this means
For individuals
The price of Specs glasses at 2200 dollars and an additional fee of 10 to 20 dollars per month for mobile connectivity put the device beyond the reach of the average consumer; the new AI feature Specs Intelligence also works without the glasses as an app on iPhone and Mac.
More practical updates →For a business
Snap is launching the Specs for Enterprise program with partners Amazon, Salesforce and Nvidia, aimed primarily at IT departments – the demonstrated scenario involves an IT technician repairing hardware with the help of Specs glasses, with mobile device management and security controls expected to be available.
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Event sources
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