Meta ran ads for the Kromix app, which generates non-consensual pornographic deepfakes of female politicians
Meta ran ads for the Kromix app, which generates pornographic deepfake videos without consent, depicting women including an American female politician. The ads violate the company's own rules against sexual content.
Meta ran ads on its platforms for the Kromix app, which presents itself as an “AI image styler” but, according to the article, is used to create pornographic deepfake videos without the consent of the people depicted. The ads promoted the tool as an app “without restrictions”, claiming that “all characters are real people”, and described it as “AI that men actually use”. According to WIRED, which viewed the ad video, one example showed a woman resembling a prominent American female politician in front of an American flag and a presidential flag, with the caption “What if she moved?” (What if she moved?) — the woman then blinks, and the shot transitions into a pornographic scene with the same face.
According to the article, the Kromix app was available in Apple App Store until WIRED requested comment. It allowed paying users to upload photographs for scenarios described as “bedroom rape” (rape in the bedroom) or “Disney love”, and the app also contained AI-generated pornographic videos of women in Spider-Man costumes. The contact listed in the app did not respond to requests for comment.
According to the article, this case is another in a series of failures by Meta to keep ads for tools that produce non-consensual intimate content off its platforms, despite the company's own rules prohibiting such sexual content in ads.
Why it matters
The case shows that the ad approval systems at Meta failed to detect content promoting non-consensual intimate depictions of real people, including well-known women — despite an existing ban on sexual content in the company's advertising rules. For individuals, especially women in public life, this means a real risk of their likeness being misused in deepfake pornography distributed through paid advertising on a mass-market platform.
Two audiences, two different impacts
What this means
For individuals
Tools such as Kromix show that even public figures, including female politicians, can be depicted without their consent in pornographic deepfake videos distributed through paid ads on a major platform.
More practical updates →For a business
Ad review at Meta failed to catch content that violates the company's own rules against sexual material, revealing a gap in automated ad approval and posing a reputational and potentially regulatory risk to both the platform and the companies that advertise on it.
Risks and compliance More business impacts →Check the original
Event sources
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