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Maia assistant has over 400 thousand users, according to Rohlik Group, and supports payment authorization

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According to Rohlik Group, the Maia assistant has over 400 thousand users and has handled more than 750 thousand transactions. During a conversation, it assembles a basket, selects a delivery slot and authorizes payment using a saved card. If 3D Secure is not required, the purchase can be completed within a single environment.

According to Katarína Turnová, head of payments and fraud prevention at Rohlik Group, the Maia shopping assistant has over 400 thousand users, and the number of transactions made through it has exceeded 750 thousand. The figures were presented at Innovation Week. The company made the assistant available to customers in mid-May.

The Maia assistant can assemble a basket, select a delivery slot and authorize payment using a saved payment card during a conversation. According to Turnová, the retailer uses tokenized card details. If the bank does not require additional verification through 3D Secure, the purchase takes place within a single environment without redirecting the customer to an external payment gateway. The assistant can be used through WhatsApp or by voice and also helps resolve problems with orders.

What changed

Why it matters

Conversational shopping also includes completing an order and authorizing payment, so customers can go beyond product recommendations. However, the ability to complete the entire purchase within a single environment depends on whether the bank requires additional verification.

Two audiences, two different impacts

What this means

01

For individuals

When shopping through the Maia assistant, customers can specify items and a delivery slot in the conversation and use a saved card to authorize payment.

What to do Before authorizing payment, check the assembled basket and the selected delivery slot.
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02

For a business

For Rohlik Group, conversational customer service also includes a payment process using tokenized card details. A requirement for 3D Secure affects whether an order can proceed through to payment within a single environment.

Processes
What to decide When designing a similar shopping process, check how the customer completes payment when 3D Secure is required.
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3D Secure Maia Rohlik Group WhatsApp

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Event sources

only one source so far · 1 publisher, 1 independent. We count feeds from the same owner only once.

1
Lupa.cz independent context · first detected AI asistentka Rohlíku už má mít přes 400 tisíc uživatelů. Platební systémy se dál učí, jak pustit AI k penězům