Bluesky expands Attie with AI tools for creating websites and games
Bluesky announced new capabilities for Attie: creating websites, games, quizzes and polls using AI on AT Protocol. The creation process is linked to the user identity and, according to the company, supports using a custom model or open-weight models.
At TechCrunch Disrupt 2026, Bluesky announced an expansion of Attie to support creating websites, games, quizzes, polls and other interactive experiences using AI. The product originally served to create custom social feeds. According to the company, the new features are intended to let everyday users create projects for their communities that previously required developers.
The projects use AT Protocol, and the creation process is linked to the user identity on that protocol. Attie also suggests ideas based on the public profile of the user on Bluesky. According to the company, users can connect their own AI model or open-weight models, and the resulting websites or games can tap into the audience on Bluesky. According to the article, the network has 47 million registered users.
Why it matters
The expansion connects the creation of community projects with an existing social identity and the ability to reach an audience. According to the company, this makes both creating interactive content and distributing it easier; however, the number of registered users is no promise of reach for any specific project.
Two audiences, two different impacts
What this means
For individuals
According to the company, you can use AI to create simple websites, games or polls for your community even without development experience, and connect them to your identity on AT Protocol.
More practical updates →For a business
Businesses working with communities on Bluesky have a new way to engage their audiences through custom interactive projects. So far, the distribution benefits are described by Bluesky; the article does not document results from a specific deployment.
Sales and marketing More business impacts →Check the original
Event sources
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