AWS described how to customize embedded chat branding in Amazon Quick
AWS Machine Learning Blog describes how to customize the embedded chat in Amazon Quick visually (CSS, SDK frame options) and through the tone of responses (persona instructions) so that it feels like a native part of a web application without the default Amazon branding.
AWS Machine Learning Blog published a guide on how to customize the embedded chat in Amazon Quick so that it feels like a native part of the target web application rather than an externally embedded element. According to the guide, customization works on two levels: CSS styling of the container and layout surrounding the chat iframe, and so-called SDK frame options, meaning configuration passed to the embedding SDK that controls the behavior of the iframe and its branding elements. Because the chat runs inside an iframe, its internal elements cannot be styled directly – however, the surrounding container can be styled, and SDK options can be used to remove the default Amazon branding elements, specifically the “Powered by” attribution and the usage policy link in the footer (the footerOptions.showBrandAttribution and footerOptions.showUsagePolicy parameters). According to the article, other frame options parameters include className, width/height for the iframe dimensions, and withIframePlaceholder for the loading spinner.
The procedure is demonstrated using the example of a financial assistant embedded in a dashboard for tracking financial performance, where the customized chat is displayed as a side panel with a color gradient matching the application design and without external branding.
The second area of customization described is the tone of communication. Without persona configuration, the chat responds generically and without knowledge of the organizational context – the article gives an example in which a question about revenue for the previous quarter receives a general explanation of the term “revenue” instead of a specific answer. According to the article, the solution is a custom chat agent with persona instructions set in the Amazon Quick console, which define the response style, prioritization of key figures, citation of source documents, and the topic boundaries the agent should stay within.
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Why it matters
Developers embedding Amazon Quick chat in their own applications get a specific guide on how to remove external branding and align the visual style and tone of responses with their own product without having to build the chat interface from scratch – this affects how professional and consistent the resulting application will feel to end users.
Two audiences, two different impacts
What this means
For individuals
Developers integrating Amazon Quick embedded chat have a specific set of CSS and SDK settings (frameOptions, footerOptions) for removing the default Amazon branding and customizing the appearance, as well as the tone of responses through persona instructions configured in the Quick console.
For a business
Companies deploying Amazon Quick as part of their own application can present the chat as a native feature under their own brand instead of a visibly external tool, which affects the perceived quality of the product without requiring them to develop their own chat interface.
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Event sources
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