Apple is in talks with publishers about payments for content for Siri AI
According to the Wall Street Journal, Apple is in talks with publishers about paid access to their content for the new Siri AI. It is proposing payments based on actual content usage instead of a fixed licensing fee, and the budget is expected to reach a nine-digit figure. Siri AI is expected to launch later this year.
According to a report by the Wall Street Journal, covered by TechCrunch, Apple has held talks with publishers in recent months about using their content for the upcoming version of Siri AI. The aim is to give the assistant access to current news and information.
According to sources, Apple proposed a variable payment model in which publishers would receive payment only when their content is actually used, instead of the usual fixed licensing fee tied to broader access to content. This is a departure from standard industry practice. According to the report, the budget for these payments is expected to reach a nine-digit figure.
Apple has not commented on the report. The talks are taking place as Apple works on a major upgrade to Siri after years of promising users a smarter and more capable assistant. According to available information, the new version of Siri AI is expected to launch later this year.
Why it matters
For content publishers, this represents a potential new revenue source and a precedent for how large technology companies will pay for content used by AI assistants - payment based on actual usage instead of a flat fee changes the negotiating position of both sides. For users of Apple devices, it signals that Siri AI could offer more up-to-date information about world events after launch.
Two audiences, two different impacts
What this means
For individuals
After launching later this year, Siri AI could answer questions about current events better if Apple concludes its negotiations with publishers.
More practical updates →For a business
Content publishers have an opportunity to negotiate payments tied to actual content usage instead of a fixed licensing fee, with a budget from Apple in the hundreds of millions of dollars, which changes the established practice of licensing content for AI.
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Event sources
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